Individual Assignment: Consumer Behavior Paper – Post in your Assignments Tab.
Resources: Internet, University Library
Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing. In your paper address the following:
Define consumer behavior, and how it relates with the subject of marketing.
Select a purchase you have made recently and describe in detail how each of the 4Ps, product, price, promotion, and place, affected your purchasing decision.
Cite the assigned reading and at least one outside reference in your paper.
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